Khloé Kardashian gets into the collagen game with an investment in New Zealand-based Dose & Co.

WHO: New Zealand-based Dose & Co. was co-founded by Libby Matthews and her brother in 2018, launching an assortment of collagen products throughout New Zealand and Australia. The brand says its formulas have a higher amount of collagen than competitor brands, are designed to fit seamlessly into any daily routine, and are packaged without the use of plastic.

IN THEIR OWN WORDS: “Khloé and the entire Kardashian family have an unparalleled ability to build brands,” Steven Fernandez, Dose & Co.’s Global Content Creative Director, said to WWD. “The key consideration for us from a business perspective was to structure it in a way that reflects her passion for the vision and the brand.”

DETAILS:

• Khloé Kardashian has made an investment in Dose & Co.
• The terms of her investment were not disclosed, but Kardashian is joining the company as a spokesperson and partner.
• Dose & Co. is expanding to the US with a rollout of 4,500 doors at retailers such as Target, GNC, Wegmans, and The Vitamin Shoppe. The brand will also be available direct-to-consumer and on Amazon.